Joe Sita

IFA Real Estate Services

Joe Sita

CEO

An accomplished CEO, Sita brings more than 35 years’ experience to his position as Chief Executive Officer of IFA Real Estate Services. In this role, Sita drives the strategic direction of IFA Hotels & Resorts’ operational asset portfolio, currently valued at approximately USD$1billion and that operates in the Middle East, North America, Europe, South Africa and Asia.

Prior to joining IFA Hotel Investments in 2010, Sita was the founding CEO of Istithmar Hotels, a position he held for four years. During that time and under his leadership Istithmar Hotels amassed a global portfolio of hotel assets valued at approximately US$4 billion. While in this role, Sita sat on the board of Kerzner Ltd, and was also Chairman of Corinthia Hotels International.

Before moving to Dubai in late 2005, Sita was Singapore based where he held the role of Executive Vice President of Development for Carlson Hotels Asia Pacific, a post he held for 4 years. Sita also spent 13 years at Accor Asia Pacific (1988 – 2001) where he held positions ranging from hotel General Manager and Director of Operations to Head of Development. Sita’s last role at Accor was as CEO of Accor Vacation Club, which he founded in1999.

More recently (2011 – 2014) Sita has held the role of non-executive Chairman of the Supervisory Board of Best Hotels Properties a.s., a Slovakian listed hotel investment company that has ownership interests in some of eastern Europe’s best hotels including the Kempinski Baltschug, Moscow and the Hotel InterContinental, Prague.

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"I see so much potential in this segment of the hospitality industry and events like the Serviced Apartment Summit help to further innovate and unlock the potential value."

Marc Jongerious, co-founder and managing director, Zoku

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