Peter Heule

Short Stay Group/YAYS

Peter Heule

Managing Director

As the managing director of Short Stay Group, Peter is responsible for the operations of 500 apartments in Paris, Barcelona and Amsterdam, and for the further development in these cities and other main cities throughout Europe.

In 2014 Short Stay Group launched its brand YAYS, which provides guests a unique experience to feel like a resident. YAYS, concierged boutique apartments operates three buildings in Amsterdam. Peter previously worked in the hotel industry as general manager of the Wyndham Apollo Hotel in Amsterdam. Before this Peter was the market manager for Expedia overseeing the Netherlands.

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It’s been a great excitement to be here at the Summit. It’s enabled us to network with operators from different regions, to understand where the market trends are going, to partner with technology companies to see how we can improve our properties. It’s like a crash course in serviced apartments and we have really enjoyed ourselves.

Samantha Muna, managing director, Trianum Hospitality

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