George is a director of London-based serviced apartment owner/operator Cheval Residences.
George has been engaged in the hospitality industry for over 40 years, and has worked in various roles for major companies including ICG, Metropole and Hilton, predominately in London. He joined Cheval in 2004 as group general manger, and was invited to join the board in 2005. As well as being responsible for the day-to-day running of the business, George has been heavily involved in the design and development of a number of Cheval Residences during his tenure, and this includes the recently opened Cheval Three Quays. George is a Fellow of the Institute of Hospitality.