Guus Bakker has spent the vast majority of his career in the serviced apartment industry, both in France and the UK.
He started his career with Pierre et Vacances in France in 1983 and moved up the ladder with Orion, later Citadines. He launched the UK operations for the group in 1995 with the opening of three properties, and became regional director of operations UK for in 1998 and regional director for Paris in 2000. In 2002, he started up Frasers Hospitality UK with its parent company based in Singapore and launched the opening of three properties in London. Today, 17 properties are under management with Frasers Hospitality UK, including London, Paris, Istanbul, Budapest, Glasgow, Edinburgh and the Middle East. A number of properties are currently under development including Dubai, Riyadh and Bahrain, all to open in 2015.