16 September 2019Dubai, UAE


Serviced Apartment Summit
Middle East and Africa 2019

The only b2b conference in the MEA region for the serviced apartment, branded residence, aparthotel, corporate accommodation and short-term rental sectors.

General Info
About the SASMEA Summit

The Serviced Apartment Summit Middle East and Africa September 16 2019,  (Dubai venue tbc) promises to feature more quality speakers and informed content, more breakouts, more networking, more new business opportunities and more exhibitor engagement to help drive your business forward within the region.

Now in its fourth year, join your fellow industry professionals at the region's only b2b conference and exhibition on serviced apartments, extended stay hotels, branded residences, holiday homes and short-term rentals.

Coinciding with the start of Middle East Design and Hospitality week, SASMEA is evolving to reflect the rapid pace of change in one of the world’s most vibrant and fascinating hospitality markets. The Middle East and Africa regions continue to actively broaden their tourism and hospitality accommodation offerings to address an increasingly diverse and more sophisticated traveller requirement - these range from 6 star hotels, luxury branded residences to short term rental accommodation options.

The Summit agenda reflects the very latest market dynamics such as strategies to conquer oversupply; short-term rentals and mixed use with a look towards Dubai Expo 2020 as well as the ever-present topics that form the bedrock of the industry: finance and investment, design, legal, branding, digital, sales and marketing, distribution and more.

NEW FOR 2019:

  • co-working and co-living trends, and their impact on hospitality – exploring what are the real estate business models of the future?
  • development workshop: combining investors and operators interest to create an innovative extended stay concept.
  • deep dive into assisted living.
  • 'socialising the box' workshop.
  • technology sessions: the value of 'trust'; the smart apartment; channel management and distribution; property management.
  • battle of the dealmakers and more

Confirmed speakers include representatives from Colliers International; Hotelier Coin; Airbnb; RMS; Oakwood; Nomad Aparthotels and more.


The MEA region already has a fast-growing hospitality development pipeline with a wide range of projects from local and international developers and operators. The area is rapidly becoming a global hot spot for the serviced apartment, branded residence and extended stay sectors, with activity levels ramping up considerably - we look forward to seeing you there!

The Stats
  • $23 billion Dubai's Expo 2020 predicted to add $23 billion to UAE GDP
  • 8.3% - the Middle East travel and tourism sector as a proportion of $328.1 billion total GDP by 2025
  • 104,842,000 International UAE visitors spending $109.1 billion (wttc)
  • 19 million annual theme park admissions by 2020 (Colliers International)
  • 421% increase in Airbnb revenues Y on Y in Dubai (Chestertons)
  • $180 billion projected value of the global family tourism market in 2018, up from $130 billion in 2013
  • 73 number of major attractions that will be housed within Dubai’s latest leisure megaproject, Dubai Parks and Resorts
  • 53.5 million predicted GCC population by 2020, 24% will be aged 15 and under
  • Dubai is now the fourth most visited global city
  • 158,441 hotel rooms in 555 projects under contract (STR December 2016)
  • 1 serviced apartment, branded residence, aparthotel, corporate accommodation and short-term rental conference and exhibition for the Middle East and Africa
Who Should Attend

Attendees include:
• Serviced apartment, branded residence and corporate housing operators
• Serviced apartment, branded residence and corporate housing developers
• Extended stay hotel operators and developers
• Corporate and HNWI hospitality and real estate investors
• Bankers, private equity funds and other lenders
• Advisory and consultancy specialists
• Real estate brokers
• Real estate support services
• Corporate travel buyers
• Short-term rental companies
• Lawyers
•Travel management companies
• Suppliers / Service providers

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