Peter Heule

Short Stay Group/YAYS

Peter Heule

Managing Director

As the managing director of Short Stay Group, Peter is responsible for the operations of 500 apartments in Paris, Barcelona and Amsterdam, and for the further development in these cities and other main cities throughout Europe.

In 2014 Short Stay Group launched its brand YAYS, which provides guests a unique experience to feel like a resident. YAYS, concierged boutique apartments operates three buildings in Amsterdam. Peter previously worked in the hotel industry as general manager of the Wyndham Apollo Hotel in Amsterdam. Before this Peter was the market manager for Expedia overseeing the Netherlands.

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“I am a first time attendee to SASMEA. The conference provided great content and takes a unique approach to doing business – the environment is very engaging to doing business and I had quality conversations with the participants. There was a good number of hospitality and hotel investors not only from the Middle East but also East Africa. I look forward to participating in 2018!”

Cyrill Czerwonka, Dusit Hotels & Resorts

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